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Red Flags When Hiring a Web Designer
Before you hire a web designer, scroll to the bottom of their clients' sites and check who built them. Here are the red flags to watch for, plus what a good designer does instead.

Sadie Patton
5 days ago5 min read


How to Choose Between Different Social Media Agencies
So you've found two or three social media agencies that all seem legit, the quotes are in, and now you're stuck, because they all look fine and you can't tell what actually separates them.

Sadie Patton
Oct 84 min read


What Content Types Get the Most Engagement?
Short video reaches the most people, carousels get the most engagement, and most articles stop there. But the format that gets the most engagement and the one that gets you customers aren't always the same, and here's how to tell the difference.

Sadie Patton
Oct 14 min read


Case Study: How Mary's Herb Garden Went From Invisible to Selling to Strangers
Mary's Herb Garden was a real business with almost nothing online to show for it. No brand, no site, nowhere to buy. Here's how we built the whole system from the ground up, and how Tricia earned 25% of last year's sales in a single month.

Sadie Patton
Sep 243 min read


How to Stand Out From Competitors as a Small Business
You don't stand out by being louder. You stand out by being clearly different, easy to approach, and confident enough to let your proof talk. Here's how, and how one general contractor went from invisible to 32 qualified inquiries in thirty days.

Sadie Patton
Sep 173 min read


Can I Build a Brand With a Limited Budget?
Anyone quoting you $20,000 to look professional is lying. Here's what branding actually costs in 2026, where the "cheap" options quietly cost more, and how to build a real brand without overpaying.

Sadie Patton
Sep 104 min read


Case Study: How This Guy's BBQ Got a Website That Matched Their Craft
Steve's domain disappeared right when he was moving his BBQ business to a food truck. Here's how a new website helped him go fully food truck (and then some).

Sadie Patton
Sep 33 min read


How Much Does a Small Business Website Cost?
What a small business website really costs, what makes the price go up (or down), the upkeep nobody mentions, and the questions to ask before you sign anything.

Sadie Patton
Aug 275 min read


What Should My Brand Strategy Include?
You paid for a "brand strategy" and got four colors with no instructions. Here's what a real one should include, and the questions to ask before you pay anyone.

Sadie Patton
Aug 204 min read


Why do I need to market my business online?
Word of mouth is amazing, but every referral looks you up before they call. Here's why marketing your business online still matters, and where to start.

Sadie Patton
Aug 133 min read


What Does a Professional Logo Cost?
A logo can cost you anywhere from $10 to well over $100,000. Here's what you're actually paying for.

Sadie Patton
Aug 63 min read


Should I Build My Own Website or Hire a Designer?
I build websites for a living, and when I built my own, the hardest part wasn't the design. It was the words.

Sadie Patton
Jul 303 min read


What Does a Social Media Manager Do?
If you hired me to run your social media, here's what your month would look like: two emails. That's it!

Sadie Patton
Jul 233 min read


How to Choose the Right Social Media Agency for Your Business
When someone asks what I charge, it's usually the first question, and sometimes it's the only one. Here's what to ask instead.

Sadie Patton
Jul 205 min read


How Often Should I Post on Social Media?
Add up everything the internet tells you to post, and you're looking at 40+ posts a week. Here's a better answer.

Sadie Patton
Jul 194 min read


Why Isn't My Social Media Getting Me Customers?
When someone tells me their social media isn't working, the first thing I look at isn't their posts.

Sadie Patton
Jul 174 min read


Do I Need Both a Website and Social Media?
Social media is the first date. Your website is where they decide if there's a second one.

Sadie Patton
Jul 173 min read


Do I Really Need Branding for My Small Business?
You can make your logo in Canva in ninety seconds. Here's why that doesn't mean you should.

Sadie Patton
Jul 164 min read


Should I Get a Social Media Manager or Do It Myself?
You've had this argument with yourself before, probably at 9 pm on a weeknight. Here's how to finally settle it.

Sadie Patton
Jul 164 min read


How Much Does Social Media Management Cost for Small Businesses?
The honest (and slightly annoying) answer to what social media management costs small businesses, plus what the price gets you.

Sadie Patton
Jul 154 min read
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