
Case Study:
This Guy's BBQ
Website Build
Overview
This Guy's BBQ is Steve Tallman's slow-smoked BBQ stand in Franklin, Georgia. Locally, he is known for his Brunswick stew and other recipes passed down from watching his dad work the grill, but his business went invisible online.
He had a website, but a Google update took it down, and he didn’t know what to do. So, he kept going the way he always had, on Facebook and word of mouth, but he wanted to GROW his business, not just maintain it.
So, I built Steve a site that represented how amazing his business truly is and that turns someone who finds him online into someone who shows up in person.
+100%
Organic website traffic.
+14%
Website click increase monthly.
0
Things Steve had to manage.
This Guy's BBQ
Client Results
The Problem
- No website for people to know about or book them
- No way for customers to see information such as the hours or menu
- Brand identity didn't match the quality of what Steve was actually making
- No path for people to go from "heard about it" to "showed up hungry"
- A focused website that leads with the food and the hospitality
- Clear hours, full menu, and a dedicated booking page for the food truck
- Brand identity that matches the quality of what's coming off the smoker
- A clear path from finding it online to showing up in person
The Fix


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