How long does the initial setup take?

It averages about 4 weeks from kickoff to launch with the project build and client edits. When on schedule, the Brand Foundation is done in week 1 and the Website Build in weeks 2-4. Social Media Management and website upkeep begin when the site goes live.

How is payment structured?

The $1,500 setup is paid 50% at kickoff and 50% at launch. The ongoing $700/month begins at launch and runs month-to-month.

Can I start with à la carte and add pieces later?

Yes, you can, but The Total Package is the cleaner way to build everything at once.

What if I already have a brand or website I like?

That's totally fine. We'll figure out what's worth keeping and what needs to change during the strategy phase.

You're the decision-maker, but not the doer. I'll handle the work and bring you in for your input and approval.

Brand Foundation

A brand that finally feels like your business, so you can stop cobbling it together every month and start showing up with confidence.

Know WHAT you stand for and HOW to show it.

We'll clarify what your business says, who it's talking to, what makes you different, and how all of that should look (so it attracts the right people to buy from you).

Then I'll turn it into a full brand strategy you can actually use.

So you don't have to keep guessing, piecing parts together, and wondering if your business is the real deal.

This is for you if...

You just have a logo, but no real brand identity.

You pieced your brand colors together from Pinterest.

You have to explain what you do differently every time someone asks.

Your business has simply outgrown the brand you started with.

You're tired of wondering whether your business actually looks as professional as the work you're doing.

What's Included:

Positioning Strategy

Clear language around what you do, who you serve, and why someone should choose you.

Logo Suite

A primary logo plus variations (ex: wordmark, badge, etc) so your brand works wherever you need it.

Color Palette + Typography

4-6 cohesive brand colors and three sets of typography, so you can stay on-brand without guessing.

You'll know exactly what your business stands for.

You'll have words that actually sound like you and clearly communicate what you do.

Your visuals will look professional and like they belong to the same business.

Creating content will become easier because you're no longer starting from scratch every time you post.

When someone asks what you do, your answer will be concise, effective, and consistent.

You’ll finally have a brand that feels like your business, and that you can build on.

Price: $500 (one-time investment)

What That Means:

Messaging Strategy

Instructions on how, when, and where to communicate your positioning effectively.

How it Works:

1) We start with YOU.
You tell me about your business, your goals, your audience, and what isn't working right now, so I can make the strategy for you.
2) I clarify your messaging + positioning.
We clarify what you do, who you serve, why your business is the right choice for them, and how you show up online.
3) I create your visual identity.
I create a full brand identity including a logo, color palette, and typography around the strategy we've established.
4) Your Brand Foundation is delivered.
Within 7 days of kickoff, you'll receive your complete Brand Foundation, with two rounds of revisions included. Once received, you'll be ready to implement your brand strategy.