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Case Study:
Mary's Herb Garden
The Total Package
Overview
Mary's Herb Garden is a small-batch herbal salve and tincture business run by Tricia Gieseke with deep herbal knowledge behind every product.
She had a logo and a Shopify, but neither attracted the right customers. She needed a brand, website, and content that all worked together to actually sell what she was offering, so she reached out to me.
I handled her brand, website, and social presence, giving Mary's Herb Garden a place online that finally represented the business and attracted the right customers.
+252%
Engagement rate after
12 posts.
25%
Of last year's sales
earned in 30 days.
+42
Followers gained in
30 days.
0
Things Tricia had to
manage.
Mary's Herb Garden
Client Results
The Problem
- No brand identity (no logo, no consistent colors, & no visual system)
- No website, so no way for anyone to find or buy the product online
- No social presence, so they couldn't reach a broader audience
- No clear messaging because the product's real value wasn't being named
- A real business with no infrastructure around it
The Fix
- A full brand foundation built intentionally and specifically
- A strategic website with e-commerce, so people can find and buy the product
- Monthly social management keeping the brand visible
- Clear messaging that names what the products actually do
- A real business with a real system around it
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Testimonial
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"Sadie is truly an answered prayer! She has been so helpful in holding my hand throughout the entire process from making my brand to publishing my content. All of her designs are beautiful and strategic. I have loved seeing my business come to life online with The Brand Barn."
Tricia Gieseke, Owner of Mary's Herb Garden
