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Do I Need Both a Website and Social Media?
Consumers are comfortable spending an average of $177 on a business website. On an Instagram or TikTok shop, that number drops to $36. That's a 2026 survey of 1,200 Americans, and the gap gets wider as the purchase gets bigger. For anything over $100, people are roughly seven times more comfortable buying on a website than on a social platform. But, more than 60% of product discovery now happens on Instagram, TikTok, and YouTube (which has passed Google). About two-thirds of
Sadie Patton
6 days ago4 min read
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