Concept Brands
Sometimes I get an idea and start designing a brand in my head
(thank you "can't stop-won't stop" business owner brain).
Here are some brands I built from scratch with no client brief, no existing identity to work around, and no one telling me how the logo needed to look.
Zhush
Zhush started with a family recipe and a fun name we'd been calling it.
I built the identity around the name, the story, and the kind of personality that would make you want to pick it up off a shelf.
The result is a brand that feels like it's established, but still funky.
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Clover & Kiln
Clover & Kiln started with a friend who grinds and makes coffee.
I wanted it to feel warm, thoughtful, and a little unexpected, with a visual identity that made the coffee feel just as intentional as the person making it.
Verne
Verne started with a shapewear commercial that said "shape what your mama gave ya."
Verne is built around the idea that shapewear does not need to feel clinical, overly polished, or embarrassed about what it is actually doing. The identity is confident, feminine, and just cheeky enough to make you look twice.
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