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We both know you're not really asking whether you need branding. You're really wondering if you need to pay for it, when there's a free tool on your phone that will hand you a logo, a color palette, and a tagline in about ninety seconds. That's a fair question and nobody should make you feel bad for asking it. So, here's the honest answer to whether you really need branding for your small business, including the part where sometimes you don't. What you're actually buying Bran