Case Study:
This Guy's BBQ
Website Build + Management
Overview
This Guy's BBQ is Steve Tallman's slow-smoked BBQ stand in Franklin, Georgia. He makes pork, brisket, chicken, Brunswick stew, and the kind of recipes passed down from watching his dad work the grill. The food, hospitality are real. The website wasn't doing any of it justice.
The fix wasn't a flashy redesign. It was building a site that finally matched what Steve had built in real life: clear hours, an honest menu, a food truck booking page, and a story worth reading.
+100%
Organic website traffic.
+14%
Website click increase monthly.
0
Things Steve had to manage.
This Guy's BBQ
Client Results
The Problem
- No website for people to know about or book them
- No way for customers to see information such as the hours or menu
- Brand identity didn't match the quality of what Steve was actually making
- No path for people to go from "heard about it" to "showed up hungry"
- A focused website that leads with the food and the hospitality
- Clear hours, full menu, and a dedicated booking page for the food truck
- Brand identity that matches the quality of what's coming off the smoker
- A clear path from finding it online to showing up in person
The Fix
Testimonial
"It’s beyond what I thought I could have for my small business. She’s also available to help me further, and all at a reasonable price. Thank you, Sadie, for an amazing job! I recommend her work to all."
Steve Tallman, Owner of This Guy's BBQ
October 2025
